WE JUST CAME!
Client: Billy Boy | Agency: Impact BBDO | Year: 2019 | Country: Lebanon
Concept | Art Direction | Illustrations | Film’s Storyboard | Social Animations
Challenge
We’re introducing a stranger condom brand in a complicated Lebanese market in which Durex is top of mind and sex has never been communicated.
Idea
Bank on Lebanese’s trust towards everything German-made to make a bang, establish quality, and entertain with local relevance.
How it all came to life
To disrupt and create awareness towards the brand, we hijacked major outdoor events with a flying banner stating that “We just came!” while making condoms rain on the audience.
In the meantime we started populating our social accounts with informative and fun posts, then launched the brand song.
In the meantime we started populating our social accounts with informative and fun posts, then launched the brand song.
D-Day appearance
On-Ground
Informative Launch
Social
THE ANTHEM
Social
Social Content
Facebook | Instagram
