sing your troubles away
Client: Pepsi | Agency: Impact BBDO | Year: 2018 | Country: Lebanon
Concept | Art Direction | Social Animation
Whatever the summer hardship, it’s easier with music.
This translated to a common expression widely used in Arabic “hayyena bet houn” which means “make it simpler to make it easier” and became “ghanniya bet houn”, meaning “sing it to make it easier”
How it all came to life
We created 8 summer hits and 4 music videos, broadcast across multiple channels. As the youth instantly identified with the stories, they shared, commented, and tagged friends and we replied with personalized songs evoking their shared struggles.
Music Videos
Youtube | Facebook | Instagram
Scan & Win
Online Competition
City Picnic
On-Ground Event
Results
